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Every contractorleaks jobs.Most neversee where.
You pay to get homeowners to call. Then jobs slip away at the call, the estimate, the follow-up, after the job. Here's where.
Your pipeline, stage by stage.
Ten stages from the first search to the referral. Each one loses jobs you already paid to get.
Lead generation
4 stagesYour ads bring clicks, visits, maybe leads. But nobody can tell you which ad brought the signed job, so you keep paying for the ones that don't.
They find your site. It looks dated or empty, so they don't trust you and call the next guy.
They call while you're on a roof. Voicemail. They call the next guy.
Booking and sales
4 stagesA good lead books, then cancels. No booking system, so nobody rebooks them and the slot sits empty.
You visit, but can't quote: missing info, wrong fit.
You don't know how many quotes are still out there. Nobody follows up, so they quietly go to someone else.
They signed, then nobody tells them when you start or why it moved. Silence feels like a delay, and they get cold feet.
Production
1 stageDelays and surprises turn a happy client into a bad review.
After delivery
1 stageThe job ends. No review, no referral, never called again.
What comes out the end: signed jobs, reviews and referrals. Most contractors only look here.
In their own words
Sound familiar?
Real quotes from contractors about their marketing. Every one is a leak.
You pay for leads. They sell them to five other guys.
They sold me the same customers information multiple times.A contractor reviewing Angi Leads on Trustpilot
The fixAds Fix
The phone rings while you're up on a roof.
Up to 85% of callers who can't reach a contractor on the first try don't call back.Signpost, on missed calls in the trades Stat to verify
The fixFollow-up Fix
You send the quote. Then nothing.
Weeks go by and not even a phone call.A contractor on the Fine Homebuilding forum
The fixFollow-up Fix
You can't say where your jobs come from.
You are not really in charge of your company's progress.Builder Prime, on owners running without numbers
The fixThe Leak Audit
You paid an agency. You got a report.
Spent over $20,000 on an HVAC marketing agency [...] zero proof of performance.A contractor's story, published by BlitzMetrics
The fixRun, with real numbers
You want out. The contract says no.
When you cancel they hit you with outrageous cancellation charges.A contractor reviewing Angi Leads on Trustpilot
The fixNo long contracts
Other agencies sell pieces. We see the whole picture.
A website from one agency, ads from another, a lead platform, a spreadsheet. Each one sells its piece and reports on its piece. Nobody looks at how a homeowner becomes a signed job.
Piece by piece: what you have now, and what replaces it.
What you have nowWhy it breaksThe right tool instead
Angi and HomeAdvisor leadsEach lead is sold to 3 to 6 other contractors.Your own leads, from Google and your own ads. See Ads
The $5,000 brochure websiteLooks nice, but nobody trusts it and the form goes nowhere.A site built for trust, with every call and quote request tracked. See Website
Boosted posts and Facebook adsClicks and likes. No signed jobs.Ads measured in signed jobs, not clicks. See Ads
Follow-ups in a spreadsheetOpen estimates nobody chases.Automatic follow-ups after every quote. See CRM
A CRM nobody usesPaid every month, and the leads are still in your texts.A CRM set up for how you sell, with simple habits that make it stick. See CRM
The answering serviceTakes messages. Books nothing.Missed-call text back that books the estimate. See CRM
The SEO retainerA monthly report. No new jobs.One dashboard: calls, estimates and signed jobs, by source. See Growth
Four stages. Every one can leak.
Three stages in order, from the first Google search to the referral after the job. Your brand works across all three.
1
Lead generation
Getting found, and getting people to reach out.
Where it leaks
- Found onlineInvisible
- Paid ads investmentDon't know which ad brings the job
- Website & callsDidn't trust what they saw
- Lead in call timeNever called back
2
Booking and production
From the first call to a finished job.
Where it leaks
- Qualified and bookedCancelled, never rebooked
- EstimateNo-show
- Site visitCouldn't quote
- ProposalHanging quotes
- SignedConfused about delays
- BuiltProduction problem
3
After delivery
The review, the referral and the next job.
Where it leaks
- After the jobNo review, no referral
4
Branding
Works across all three stages
Influences all three stages. People judge you on everything they see before, during and after the job.
Where people see your brand
- Trucks and job-site signs
- Your website and reviews
- Quotes and proposals
- Crew uniforms
- Social media
Your lead mix
Don't bet your business on one source.
Contractors who grow get jobs from 5 or 6 places. Most get most of them from one, and pay for it.
Most contractorsContractors who grow
70% from one source
Referrals
Google
Past clients
Ads
Associations
Signs, events
Example split, for illustration.
Paid
Google Ads, Meta ads, lead platforms like Angi.
You pay for every lead. Stop paying, it stops.
Earned online
Google search (SEO), Google Business Profile, social media, your website.
Slow to build, then it keeps working.
Offline, the ones agencies forget
Referrals, past clients, trade associations, home shows and events, job-site signs, sales outreach.
Your cheapest, best jobs. Rarely tracked.
Which stage is leaking in your business?
5 minutes to find out. Free.